ABLE2 Executive Director Heather Lacey with Sequence Marketing Principal John Bishop
In the world of non-profit work, partnerships often serve as the fuel for progress. For ABLE2, one of its most vital partnerships has been with Sequence Marketing (formerly B Media Shop), an Ottawa-based marketing firm led by agency principals John Bishop and Veronique Soucy. For almost 20 years, the agency has built a reputation for its creative and people-focused approach, supporting clients across sectors with a commitment to storytelling and brand excellence.
Over the years, Sequence Marketing has become more than just a service provider—they are a trusted collaborator and committed supporter in helping ABLE2 amplify its mission, connect with communities, and ensure its messaging and reach are effective and impactful. For John, the partnership is more than just a professional endeavour– it’s a social responsibility rooted in shared values. “We champion ABLE2’s cause as part of our business practices. When we have conversations with potential clients, we encourage them to support a charity such as ABLE2, as part of their marketing strategy,” he says.
Jack, Senior Account Manager, shares “Disability is something that affects us all— whether we know someone living with a disability, or at some point ourselves, live with a disability. It’s eye-opening to work with ABLE2, and through our skills and expertise, help open others’ eyes to the messaging of the brand. Sequence wanted to work with a great organization where there’s room to grow and expand.”
Rebranding an Organization, Redefining a Mission
In 2020, ABLE2 faced a pivotal moment in its history. Known for decades as Citizen Advocacy of Ottawa-Carleton, the organization recognized the need for a brand that better reflected its evolving mission and broader scope of work. Sequence Marketing played a crucial role in this transformation, leading the charge on the rebranding process.
Working closely with ABLE2’s leadership, Sequence developed a new identity that encapsulated the organization’s core mission: fostering inclusion and independence for people with disabilities. The result was a modern, impactful brand that resonated with stakeholders and highlighted ABLE2’s commitment to empowering individuals to live full, meaningful lives. The transition wasn’t just about changing a name or a logo; it was about reshaping perceptions and ensuring the organization’s future.
Jack recalls the excitement of the rebranding process: “It was a big moment for our agency. We brainstormed together to ensure the new brand truly represented what ABLE2 stands for. Seeing how the brand has grown stronger over time is incredibly rewarding.”
Sequence Marketing team at Evening in the Maritimes in 2023
Elevating Fundraising Efforts
One of the cornerstones of Sequence Marketing’s partnership with ABLE2 is its role in the annual fundraising gala, Evening in the Maritimes (EiTM). As ABLE2’s largest fundraising event, EiTM is a high-stakes endeavour that demands precision, creativity, and a deep understanding of the organization’s audience.
Sequence Marketing takes the lead on developing the event’s visual identity, creating everything from collateral materials to digital marketing assets that drive engagement and ticket sales. Their ability to merge compelling design with strategic messaging has been instrumental in elevating the event’s profile, making it a must-attend occasion for the Ottawa community.
“It’s such a great event on so many fronts. It is great to see through the event the tremendous work that ABLE2 does day in and day out for the people that benefit from their support. As a business owner in the Ottawa community, it makes me feel good helping out ABLE2. It is my mantra that as a responsible corporate citizen of the Ottawa community we have an obligation to give back,” shares John.
A Digital Lifeline
Beyond branding and events, Sequence Marketing supports ABLE2’s day-to-day communications through website management and social media. In an age where digital channels are the primary means of connecting with the public, their work in expanding ABLE2’s reach is invaluable. The Sequence team ensures that ABLE2’s online presence is not only visually appealing but also accessible and engaging, providing a seamless experience for users of all abilities.
From maintaining the website to elevating social media campaigns, Sequence helps ABLE2 amplify its voice in a crowded digital landscape. Their efforts have strengthened the organization’s connection with donors, volunteers, and the community at large, ensuring that ABLE2’s mission remains front and centre.
Empowering Lives Together
Finally, John imparts, “We are truly honoured to partner with ABLE2 and to contribute to their important work. At Sequence Marketing, we believe in the power of community and inclusivity, and our collaboration with ABLE2 allows us to make a real, positive impact. This partnership represents our shared values of support, empowerment, and a commitment to making a difference. We’re proud to stand alongside ABLE2 and continue fostering a more accessible and supportive world for all.”
As ABLE2 continues to grow and adapt to the needs of the disability community, its partnership with Sequence Marketing remains a vital part of its success. This partnership thrives because of our shared values and vision of an empowered and inclusive community. Together, we’ve not only reshaped our brand but also strengthened the ties between ABLE2 and the community we serve. This proves that with the right partnership, we can drive much more meaningful change and positive impact in the community. ABLE2 is deeply grateful for the commitment and generosity of Sequence Marketing in everything we do.